Land Rover was first introduced to the USA in March 1987. But the take up on the Land Rover in the US was slow, and when first introduced it took almost ten and a half years to sell the first 100,000 vehicles but they then became popular and it took only five years to sell the next 150,000.

And now with an expanded lineup and the Range Rover still stalking the countryside as the king of the luxury SUV pride, Land Rover North America has taken just two-and-a-half years to sell another 100,000 vehicles.

When a Range Rover Sport left the lot in Cerritos, California this month that totaled 500,000 Land Rovers bought and paid for. So on Land Rovers 60^th birthday they have officially sold 500,000 in the US – I think that deserves a huge congratulations!

The news at the annual Retailer Breakfast Meeting at the National Automobile Dealers Association (NADA) convention in New Orleans, that the company reached a historic milestone recently when a Range Rover Sport Supercharged became the company’s 500,000th vehicle sold in the United States.

“Reaching this milestone demonstrates the strength of the Land Rover brand and is a result of a dedicated and passionate retailer network,” said Chris Marchand, Executive Vice President, Marketing and Sales, Land Rover North America.

“The Land Rover model line-up has undergone a complete revitalization and reaching this achievement shows the growth we have experienced over the past four years. It took us ten years to sell the first 100,000 vehicles and we have sold the last 100,000 since July of 2006.”

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing £700m on technology specifically aimed at reducing carbon dioxide emissions.